Blogs of Note for the Week Ending January 30, 2015
Every day I learn something that advances my leadership knowledge and competency. Here are quotes from 5 blogs that got my attention this week. I don’t benefit from reposting any of these posts. Sometimes, I don’t even know the writer. However, I do read and personally grow my knowledge by reading posts that challenge my thinking and get me to think outside my old paradigm. It’s not important that you agree with any of these writers. It’s only important that you think. I hope you will find some new sources of inspiration with these posts. Here’s the next group of 5 in the series:
The 7 Deadly Sins of Hiring
Every hiring manager is familiar with the temptation to hire too fast. You know you should take the time to find the perfect person for the job but you also need to fill that role and get help immediately. That’s when it’s all too easy to change your hiring criteria or lower your standards if no one is meeting the bar.
Don’t give in. Hiring is the one thing that can make or break a team, so you should always hire the best people and never compromise. Unfortunately, most managers have never been trained to recruit, interview and close the best candidates.
The 7 Biggest Mistakes You Can Make as a Leader
Leadership is a tricky path, and for inexperienced leaders, it can be intimidating. While every person’s leadership style is unique, and no approach to leadership is perfect, there are certain critical mistakes that can compromise the respect and effectiveness of your team. For the most part, the tenets of leadership must be acquired through discipline and experience, but there are a series of pitfalls that you can learn and avoid in order to maximize your potential as a leader.
The Top Seven Reasons Your Successful Start-up Will Fail
Nobody ever started a business intending to fail. Yet, within five years half will. It’s foolish to expect that all of these businesses could somehow succeed. Still, many successful and innovative businesses fail not because there was anything wrong with their product or service but rather because they fell into one of the pitfalls of success. So, how can you maximize the likelihood that you’ll be in the right 50%?
10 Predictions for Marketers, the TV Industry and the State of Social in 2015
The start of a new year means a new slate of predictions — we were pretty pleased with how the bets we placed on 2014 turned out, so we’re back for another round. Here are a few of the things we expect to see shake out in 2015:
1. The marriage of digital data and traditional data to provide business context: As once-shiny-new digital and social channels continue to mature, we believe more and more brands will begin looking at data from these channels next to more traditional data sets, be it sales figures, call center data, survey data, traditional research metrics, etc. While finding a correlation between your digital activity and your bottom line is the holy grail, the only way to get there is to take the first step: getting all of these inputs in one place.
21 Digital Marketing Trends & Predictions for 2015
From technology trends to changing business models to evolving consumer behaviors, there’s a lot to consider in order for today’s marketers to really have a handle on what’s important about what’s next.
Old digital tactics and mastering individual channels are being overcome by the need to create a common brand experience across the digital experience on and offline. Customers expect to access and consume information across platforms, apps and devices and in order for brands to “be the best answer” wherever buyers are looking, they’ll need to figure out what’s next and where to focus.
The Transformational Leadership Strategist TM