Blogs of Note for the Week Ending March 27, 2015
Every day I learn something that advances my leadership knowledge and competency. Here are quotes from 5 blogs that got my attention this week. I don’t benefit from reposting any of these posts. Sometimes, I don’t even know the writer. However, I do read and personally grow my knowledge by reading posts that challenge my thinking and get me to think outside my old paradigm. It’s not important that you agree with any of these writers. It’s only important that you think. I hope you will find some new sources of inspiration with these posts. Here’s the next group of 5 in the series:
5 Lessons To Learn From The Most Creative Non-Profit Fundraisers!
1. Identify Your Cause And Message.
Nowadays, people need to feel a little bit better about themselves, so many of us look for helping others in need. However, raising money for non-profit’s general expenses is not so attractive, as supporting a specific cause with a goal.
The goal of a Polar Bear Plunge is to raise money and awareness for local Special Olympics programs to support athletes. The challenge doesn’t require much effort from participants: jumping into freezing water during their local Polar Plunge event and asking family and friends to support their fundraising campaign.
How To Create A Successful Blog For A Business or E-Commerce Website
Yet, have you ever tried to promote or build links to your product pages? It’s not easy. How many Twitter or Facebook users do you imagine want to click-through to a page selling webinars or cloud accounting services? And how many reputable publications will let you insert a promotional pitch and link back to your product pages? Unless you have a beautiful, unique and creative product, getting exposure can sometimes be difficult.
Blogging can help you overcome those challenges. Consider these statistics:
- 57% of companies with a blog have acquired a customer through their blog
- 61% of US consumers have made a purchase based on a blog’s recommendation
- 81% of US customers trust information from blogs
- 82% of customers enjoy reading relevant content from brands
- 70% of customers learn about a company through articles versus ads
- Companies that blog have 80% more new visits, and thus more exposure to their products and services
- 52% of all marketers have found a customer via Facebook in 2013.
- 43% of all marketers found a customer via LinkedIn.
- B2B companies that blog generate 67% more leads.
Engagement is Not About Being Happy
I was at a great session yesterday at the SXSW conference, moderated by William Tincup, on the subject of organizational culture. The official title was “Quantifying Workplace Happiness and Culture Fit,” and the panelists talked a lot about culture, hiring for cultural fit, and some of the challenges within the HR field as it balances administrative duties with working on culture internally.
Many of the participants were from large companies, who are clearly struggling with this. In fact, one panelist stated that this issue is what all the CEOs are worrying about. But several of the questions focused on what those companies could do to make their employees more happy. This frustrates me, because I don’t think it’s really about “happiness.”
When Millennials Take Over: Preparing for the Ridiculously Optimistic Future of Business
A lot has been written about the Millennial generation in the last ten years or so, and to be frank, a lot of it is really not helpful, especially in a business context. So, why is the focus of our new book squarely on the Millennials and the way they might be changing just about every aspect of how we learn, lead and grow in organizations? They just happen to be at the right place at the right time. The Millennials are entering young adulthood at a unique point in our history, where society is poised for a tectonic shift, particularly around business, leadership, and management. There is a “perfect storm” of trends converging in a way that will generate an actual revolution in business – affecting organizations of all shapes and sizes.
Yes, a revolution. Our approach to management has been stuck in a rut—not just for the last few years, but for the last several decades. We have been running our organizations like machines, and today’s lack of engagement and lack of agility to meet the shifting needs of customers, members and employees are indications of how our machine approach to management is crumbling. Add to this the shake-up that the social internet has brought to business and society (that we wrote about in Humanize), and you’d think the revolution would have happened by now.
These Hiring Tactics May Seem Downright Crazy, But They Actually Work!
More than ever, companies are looking to make the right hire. In fact, they’re even willing to extend their time to hire in order to improve culture ﬁt. Consequently, many are relying on interesting (read: awesomely unique) hiring tactics for making sure that applicants aren’t just tire kickers, but instead are the perfect match. Below are just a few of the unusual tactics we were able to dig up.
Pay the public
Bloomington, Minnesota-based web design ﬁrm, The Nerdery, has gone to the public seeking employee referrals. But they didn’t just ask for names and leave it at that. Instead, they offered a $100 reward for those referrals that got an interview and $400 for those who were eventually hired. If a few hundred bucks doesn’t make your ears perk up, perhaps this will – Hubspot recently offered a whopping $30,000 to whomever refers a software developer that gets hired. Talk about incentivizing the sharing of good contacts!
The Transformational Leadership Strategist TM